Standing Out with Banners and Signs in Rockford IL

by | Jan 1, 2020 | Banners and Signs in Rockford IL

You can advertise your business to potential customers with a variety of media and advertising techniques ready to spread your message to specific audiences. While multimedia displays and online keyword targeting should be a consideration for any marketing plan, the age-old marketing standby, printed signs and banners, still offers many advantages to businesses.

Banners and signs in Rockford IL is an important part of any business. Whether for advertising or on-premise signage, using appealing and creative banners can set your business apart from your competitors.

Nowadays, branding and brand awareness are key to any business’s success, and using effective signage can be the difference between being recognized by potential customers or being passed by.


They can attract new customers and create brand awareness

A well designed sign is proven to be an effective means of advertisement. Because signs are such a natural part of our environment, many people pay attention to signage. When coupled with design principles that grab customers’ eyes—such as inclusion of graphics, a recognizable logo or color scheme and concise copy—banners are a very cost-effective means of advertising.

Figures from a study published by the International Sign Association indicate that half of customers report learning about a business through its banners and signs in Rockford IL. The same study also found that a 7% increase in sales can result in a 124% increase in profits. That is why any business that is looking to grow needs quality signage.

Effective signage, however, not only increases the number of customers who walk through your door, it can also boost your company’s branding.

Branding is how consumers perceive your company, product, or service. It’s what comes to their minds when they hear your company’s name.


They provide continued exposure

Your business’s signage will be up 24 hours a day, seven days a week, 365 days a year, which is different from marketing promotions or advertising campaigns that run for a limited time. Their need to buy your product or services might not be immediate, but this continued exposure will make them think of you when the need arises.

Banners and signs in Rockford IL continue to reinforce your company name each time they’re seen. If placed in a high-traffic area, a banner may reach the same customer several times a day. One that’s semi-permanently installed in a window or outdoor location may reinforce your company name or influence the same potential customers.


They can make you stand out

A well-designed, quality banner can help you stand out from your competitors. The more interesting and unique your signage is, the more it will catch the attention of potential customers, reinforcing your brand’s presence in their heads.

As much as a quality sign can help you gain new customers, poor-quality signage can turn off potential customers.

Whether your banners and signs in Rockford IL is displayed at a trade show, as a sponsor for an event or outside your place of business, you can be sure that the people who see your sign are potential customers, and you’re not wasting resources reaching customers who are uninterested in your services or outside of your trade area and neighborhood.